Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina.

By:

Kotler, Philip [author]

Contributor(s):

Armstrong, Gary (Gary M.) [author]

Material type:

TextPublisher: Hoboken, NJ : Pearson Education, [2021]Edition: 18e [edition]; Eighteenth editionDescription: xx, 707 pages color illustrations 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780135766590
0135766591

Subject(s):

DDC classification:

658.8 23/eng/20231120

LOC classification:

HF5415 .K636 2021

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Springfield General stacks				658.8 (Browse shelf(Opens below))					Available			LOC-SPL-00030

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Previous	658.8 Marketing /	658.8 R.E.D. marketing : the three ingredients of leading brands /	658.8 Marketing in a week /	658.8 Principles of marketing /	658.8 Influencing shopper decisions : unleash the power of your brand to win customers /	658.8 The new marketing playbook : the latest tools and techniques to grow your business /	658.8 Marketing /	Next