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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. - 18e [edition]. Eighteenth edition. - xx, 707 pages color illustrations 29 cm -

Includes bibliographical references (pages 639-679) and index.

ISBN: 9780135766590 0135766591

LCCN: 2024408268

Subjects--Topical Terms:
Marketing
Marketing
marketing
Marketing

LC Class. No.: HF5415 / .K636 2021

Dewey Class. No.: 658.8

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