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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina.

By: Contributor(s): Material type: TextPublisher: Hoboken, NJ : Pearson Education, [2021]Edition: 18e [edition]; Eighteenth editionDescription: xx, 707 pages color illustrations 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780135766590
  • 0135766591
Subject(s): DDC classification:
  • 658.8 23/eng/20231120
LOC classification:
  • HF5415 .K636 2021
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Springfield General stacks 658.8 (Browse shelf(Opens below)) Available LOC-SPL-00030

Includes bibliographical references (pages 639-679) and index.

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