MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02633cam a2200517 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
data |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
data |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260322212113.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
data |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
data |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2024408268 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780135766590 |
| Qualifying information |
hbk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135766591 |
| Qualifying information |
hbk |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1371667489 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ZYU |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
ZYU |
| Modifying agency |
DLC |
| -- |
OCLCA |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCL |
| -- |
DLC |
| -- |
DLC-MRC |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K636 2021 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Assigning agency |
OCoLC |
| Edition information |
23/eng/20231120 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
author |
| Relationship |
http://id.loc.gov/vocabulary/relators/aut |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n79105772 |
| Real World Object URI |
http://id.loc.gov/rwo/agents/n79105772 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
18e [edition]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighteenth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2021] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 707 pages |
| Other physical details |
color illustrations |
| Dimensions |
29 cm |
| 334 ## - MODE OF ISSUANCE |
|---|
| Mode of issuance term |
single unit |
| Mode of issuance code |
mono |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/issuance/mono |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/contentTypes/txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/mediaTypes/n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/carriers/nc |
| 340 ## - PHYSICAL MEDIUM |
|---|
| Illustrative content |
illustrations |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/millus/ill |
| 353 ## - SUPPLEMENTARY CONTENT CHARACTERISTICS |
|---|
| Supplementary content term |
bibliography |
| Supplementary content code |
bibliography |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/msupplcont/bibliography |
| 353 ## - SUPPLEMENTARY CONTENT CHARACTERISTICS |
|---|
| Supplementary content term |
index |
| Supplementary content code |
index |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/msupplcont/index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 639-679) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85081333 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketing |
| Source of heading or term |
aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Source of heading or term |
fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| Relator term |
author |
| Relationship |
http://id.loc.gov/vocabulary/relators/aut |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n85313802 |
| Real World Object URI |
http://id.loc.gov/rwo/agents/n85313802 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCGxdyXYD3YwKXcr6BWdprq |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Real World Object URI |
http://id.loc.gov/resources/instances/24021325 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship |
http://id.loc.gov/ontologies/bibframe/instanceOf |
| Real World Object URI |
http://id.loc.gov/resources/works/24021325 |
| 884 ## - DESCRIPTION CONVERSION INFORMATION |
|---|
| Conversion process |
DLC bibframe2marc v3.0-dev |
| Conversion date |
20250930 |
| Conversion agency |
DLC |
| Uniform Resource Identifier |
https://github.com/lcnetdev/bibframe2marc/tree/v3.0-dev |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
1 shelf copy |
| -- |
policy default |
| 985 ## - |
|---|
| -- |
BIBFRAME |
| -- |
2025-09-30T13:11:16 |