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Marketing multiplied : a real-world guide to channel marketing for beginners, practitioners, and executives / Mike Moore, Peter Thomas.

By: Contributor(s): Material type: TextPublisher: [Boston, Massachusetts?] : Franklin Kennedy Press, [2018]Edition: First editionDescription: xii, 162 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780999774809
  • 9780999774816
  • 0999774816
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.129 .M66 2018
Contents:
What is channel marketing? -- To, with, through, and for partner marketing -- The modern buyer's journey -- To-partner marketing -- With, through, and for partner marketing -- Putting it all together in a campaign -- Channel marketing maturity model -- The channel engagement framework -- Getting partners to engage -- Measure for success -- Troubleshooting your channel -- Hiring and motivating channel marketers -- The channel marketing tookbox -- Continuing development.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Springfield General stacks 658.8 (Browse shelf(Opens below)) Available LOC-SPL-00034

Includes bibliographical references and index.

What is channel marketing? -- To, with, through, and for partner marketing -- The modern buyer's journey -- To-partner marketing -- With, through, and for partner marketing -- Putting it all together in a campaign -- Channel marketing maturity model -- The channel engagement framework -- Getting partners to engage -- Measure for success -- Troubleshooting your channel -- Hiring and motivating channel marketers -- The channel marketing tookbox -- Continuing development.

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