Marketing multiplied : (Record no. 1691)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02116cam a2200409 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | data |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260322212113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | data |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 20232751 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017964645 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780999774809 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780999774816 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0999774816 |
| Qualifying information | (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1086267080 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CPL |
| Language of cataloging | eng |
| Transcribing agency | CPL |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.129 |
| Item number | .M66 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moore, Mike |
| Titles and words associated with a name | (Marketing consultant), |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing multiplied : |
| Remainder of title | a real-world guide to channel marketing for beginners, practitioners, and executives / |
| Statement of responsibility, etc. | Mike Moore, Peter Thomas. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | [Boston, Massachusetts?] : |
| Name of producer, publisher, distributor, manufacturer | Franklin Kennedy Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2018] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 162 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is channel marketing? -- To, with, through, and for partner marketing -- The modern buyer's journey -- To-partner marketing -- With, through, and for partner marketing -- Putting it all together in a campaign -- Channel marketing maturity model -- The channel engagement framework -- Getting partners to engage -- Measure for success -- Troubleshooting your channel -- Hiring and motivating channel marketers -- The channel marketing tookbox -- Continuing development. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01010265 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Peter |
| Titles and other words associated with a name | (Marketing consultant), |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 925 0# - | |
| -- | acquire |
| -- | 2 shelf copy |
| -- | policy default |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Springfield | Springfield | General stacks | 22/03/2026 | 658.8 | LOC-SPL-00034 | 22/03/2026 | 22/03/2026 | Books |