Marketing multiplied : a real-world guide to channel marketing for beginners, practitioners, and executives /
Moore, Mike (Marketing consultant),
Marketing multiplied : a real-world guide to channel marketing for beginners, practitioners, and executives / Mike Moore, Peter Thomas. - First edition. - xii, 162 pages : illustrations ; 22 cm
Includes bibliographical references and index.
What is channel marketing? -- To, with, through, and for partner marketing -- The modern buyer's journey -- To-partner marketing -- With, through, and for partner marketing -- Putting it all together in a campaign -- Channel marketing maturity model -- The channel engagement framework -- Getting partners to engage -- Measure for success -- Troubleshooting your channel -- Hiring and motivating channel marketers -- The channel marketing tookbox -- Continuing development.
9780999774809 9780999774816 0999774816
2017964645
Marketing channels.
Marketing.
Marketing.
Marketing channels.
HF5415.129 / .M66 2018
658.8
Marketing multiplied : a real-world guide to channel marketing for beginners, practitioners, and executives / Mike Moore, Peter Thomas. - First edition. - xii, 162 pages : illustrations ; 22 cm
Includes bibliographical references and index.
What is channel marketing? -- To, with, through, and for partner marketing -- The modern buyer's journey -- To-partner marketing -- With, through, and for partner marketing -- Putting it all together in a campaign -- Channel marketing maturity model -- The channel engagement framework -- Getting partners to engage -- Measure for success -- Troubleshooting your channel -- Hiring and motivating channel marketers -- The channel marketing tookbox -- Continuing development.
9780999774809 9780999774816 0999774816
2017964645
Marketing channels.
Marketing.
Marketing.
Marketing channels.
HF5415.129 / .M66 2018
658.8