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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

By: Material type: TextPublication details: New York : Maxwell Macmillan International, Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:
  • 0029001013
  • 9780029001011
Subject(s): DDC classification:
  • 658.8/27 20
LOC classification:
  • HD69.B7 A22 1991
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Springfield General stacks 658.8/27 20 (Browse shelf(Opens below)) Available BC0011011

Includes bibliographical references (p. 277-287) and index.

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