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Managing brand equity : capitalizing on the value of a brand name /

Aaker, David A.

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. - New York : Toronto : New York : Maxwell Macmillan International, Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991. - xiii, 299 p. : ill. ; 24 cm.

Includes bibliographical references (p. 277-287) and index.

ISBN: 0029001013 9780029001011

LCCN: 91010380

Subjects--Topical Terms:
Brand name products--Management.--Management.--United States
Intangible property--Management.--Management.--United States

LC Class. No.: HD69.B7 / A22 1991

Dewey Class. No.: 658.8/27

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