Managing brand equity : (Record no. 979)

MARC details
000 -LEADER
fixed length control field 01552pam a2200337 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260322212042.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field data
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 91010380
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029001013
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780029001011
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number A22 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition information 20
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8 A22 1991
001 - CONTROL NUMBER
control field data
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Managing brand equity :
Remainder of title capitalizing on the value of a brand name /
Statement of responsibility, etc. David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Maxwell Macmillan International,
Place of publication, distribution, etc. Toronto :
Name of publisher, distributor, etc. Maxwell Macmillan Canada ;
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Maxwell Macmillan International,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 277-287) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
Geographic subdivision United States
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Intangible property
General subdivision Management.
Geographic subdivision United States
General subdivision Management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/simon051/91010380.html">http://www.loc.gov/catdir/bios/simon051/91010380.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/samples/simon031/91010380.html">http://www.loc.gov/catdir/samples/simon031/91010380.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/simon033/91010380.html">http://www.loc.gov/catdir/description/simon033/91010380.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html">http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
991 ## -
-- c-GenColl
-- HD69.B7
-- A22 1991
-- Copy 1
-- BOOKS
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Springfield Springfield General stacks 22/03/2026   658.8/27 20 BC0011011 22/03/2026 22/03/2026 Books