Marketing in a week / Eric Davies.

By:

Davies, Eric (Marketing consultant) [author.]

Material type:

TextSeries: Teach yourself booksPublisher: London : John Murray Learning, 2016Edition: Revised, updated editionDescription: 126 pages : illustrations ; 20 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781473609587

Subject(s):

DDC classification:

658.8 21/eng/20230216

LOC classification:

HF5415 .D3523 2016

Summary: "'Marketing in a Week' is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all in action."-- Provided by publisher.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Springfield General stacks				658.8 (Browse shelf(Opens below))					Available			LOC-SPL-00029

Originally published in Great Britain in 1992 by Hodder Education.

"'Marketing in a Week' is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all in action."-- Provided by publisher.

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