Marketing in a week /
Davies, Eric (Marketing consultant),
Marketing in a week / Eric Davies. - Revised, updated edition. - 126 pages : illustrations ; 20 cm - Teach yourself . - Teach yourself books. .
Originally published in Great Britain in 1992 by Hodder Education.
"'Marketing in a Week' is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all in action."--
9781473609587
2024402070
Marketing.
Marketing.
marketing.
Marketing.
HF5415 / .D3523 2016
658.8
Marketing in a week / Eric Davies. - Revised, updated edition. - 126 pages : illustrations ; 20 cm - Teach yourself . - Teach yourself books. .
Originally published in Great Britain in 1992 by Hodder Education.
"'Marketing in a Week' is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all in action."--
9781473609587
2024402070
Marketing.
Marketing.
marketing.
Marketing.
HF5415 / .D3523 2016
658.8