Marketing in a week / (Record no. 1686)

MARC details
000 -LEADER
fixed length control field 02050cam a2200409 i 4500
001 - CONTROL NUMBER
control field data
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260322212112.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field data
035 ## - SYSTEM CONTROL NUMBER
System control number 23668825
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2024402070
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473609587
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)921166273
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Description conventions rda
Transcribing agency BTCTA
Modifying agency DLC
-- OCLCQ
-- UOK
-- OCLCF
-- OCLCA
-- OCLCO
-- OCLCQ
-- OCLCL
-- OCLCQ
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .D3523 2016
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 21/eng/20230216
Assigning agency OCoLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Davies, Eric
Titles and words associated with a name (Marketing consultant),
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing in a week /
Statement of responsibility, etc. Eric Davies.
250 ## - EDITION STATEMENT
Edition statement Revised, updated edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer John Murray Learning,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 126 pages :
Other physical details illustrations ;
Dimensions 20 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Teach yourself
500 ## - GENERAL NOTE
General note Originally published in Great Britain in 1992 by Hodder Education.
520 ## - SUMMARY, ETC.
Summary, etc. "'Marketing in a Week' is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all in action."--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing.
Source of heading or term aat
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01010167
758 ## - RESOURCE IDENTIFIER
Relationship information has work:
Label Marketing in a week (Text)
Real World Object URI https://id.oclc.org/worldcat/entity/E39PCGGfQqktBbrj6t6fCFc49C
Relationship https://id.oclc.org/worldcat/ontology/hasWork
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Teach yourself books.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 1 shelf copy
-- policy default
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Springfield Springfield General stacks 22/03/2026   658.8 LOC-SPL-00029 22/03/2026 22/03/2026 Books