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Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.

By: Contributor(s): Material type: TextPublisher: Boston, MA : Cengage, [2022]Edition: Ninth editionDescription: xxii, 553 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780357129463
  • 0357129466
  • 9780357129449
  • 035712944X
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .P6584 2022
Contents:
Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Springfield General stacks 658.8 (Browse shelf(Opens below)) Available LOC-SPL-00025

Includes bibliographical references (pages 497-534) and indexes.

Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.

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