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Foundations of marketing /

Pride, William M.

Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University. - Ninth edition. - xxii, 553 pages : illustrations ; 28 cm

Includes bibliographical references (pages 497-534) and indexes.

Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.

ISBN: 9780357129463 0357129466 9780357129449 035712944X

LCCN: 2022439378

Nat. Bib. No.: GBC128888 bnb

Nat. Bib. Agency Control No.: 020112877 Uk

Subjects--Topical Terms:
Marketing.
Marketing
Marketing.
marketing.
Marketing.

LC Class. No.: HF5415 / .P6584 2022

Dewey Class. No.: 658.8

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