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005			20260322212042.0
008			data
010			_a 91010380
020			_a0029001013
020			_a9780029001011
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHD69.B7 _bA22 1991
082	0	0	_a658.8/27 _220
092			_a658.8 A22 1991
100	1		_aAaker, David A.
245	1	0	_aManaging brand equity : _bcapitalizing on the value of a brand name / _cDavid A. Aaker.
260			_aNew York : _bMaxwell Macmillan International, _aToronto : _bMaxwell Macmillan Canada ; _aNew York : _bMaxwell Macmillan International, _cc1991.
300			_axiii, 299 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 277-287) and index.
650		0	_aBrand name products _xManagement. _zUnited States _xManagement.
650		0	_aIntangible property _xManagement. _zUnited States _xManagement.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/91010380.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/samples/simon031/91010380.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/simon033/91010380.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
991			_bc-GenColl _hHD69.B7 _iA22 1991 _tCopy 1 _wBOOKS
001			data
999			_c979 _d979