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035			_a20232751
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copy _xpolicy default
010			_a 2017964645
020			_a9780999774809 _q(hardback)
020			_a9780999774816 _q(paperback)
020			_a0999774816 _q(paperback)
035			_a(OCoLC)1086267080
040			_aCPL _beng _cCPL _erda _dDLC _dDLC
042			_alccopycat
050	0	0	_aHF5415.129 _b.M66 2018
082	0	0	_a658.8 _223
100	1		_aMoore, Mike _c(Marketing consultant), _eauthor.
245	1	0	_aMarketing multiplied : _ba real-world guide to channel marketing for beginners, practitioners, and executives / _cMike Moore, Peter Thomas.
250			_aFirst edition.
264		1	_a[Boston, Massachusetts?] : _bFranklin Kennedy Press, _c[2018]
300			_axii, 162 pages : _billustrations ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aWhat is channel marketing? -- To, with, through, and for partner marketing -- The modern buyer's journey -- To-partner marketing -- With, through, and for partner marketing -- Putting it all together in a campaign -- Channel marketing maturity model -- The channel engagement framework -- Getting partners to engage -- Measure for success -- Troubleshooting your channel -- Hiring and motivating channel marketers -- The channel marketing tookbox -- Continuing development.
650		0	_aMarketing channels.
650		0	_aMarketing.
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
650		7	_aMarketing channels. _2fast _0(OCoLC)fst01010265
700	1		_aThomas, Peter _c(Marketing consultant), _eauthor.
999			_c1691 _d1691