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925	0		_aacquire _b1 shelf copy _xpolicy default
955			_wxm06 2018-05-01
010			_a 2017940029
020			_a9781119365570 _qpaperback
020			_a1119365570 _qpaperback
035			_a(OCoLC)960090156
040			_aYDX _beng _cYDX _erda _dDLC _dBTCTA _dCCE _dCLE _dFM0 _dIG$ _dVP@ _dOCLCF _dSINLB _dILC _dDLC
042			_alccopycat
050	0	0	_aHF5415.13 _b.M36945 2017
082	0	0	_a658.8 _223
100	1		_aMcMurtry, Jeanette Maw, _eauthor.
245	1	0	_aMarketing / _cby Jeanette McMurtry, MBA, with Alexander Hiam.
246	1	4	_aMarketing for dummies
250			_a5th edition.
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2017]
264		4	_c©2017
300			_axiv, 392 pages ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aFor dummies
490	1		_aLearning made easy
500			_aIncludes index.
505	0		_aMarketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI).
520			_aMarketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
650		0	_aMarketing _xManagement.
650		0	_aMarketing.
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
650		7	_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209
700	1		_aHiam, Alexander, _eauthor.
830		0	_aLearning made easy.
830		0	_a--For dummies.
999			_c1690 _d1690