000			02283cam a2200505 i 4500
001			data
005			20260322212113.0
008			data
035			_a22394381
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
010			_a 2022931294
015			_aGBC218494 _2bnb
016	7		_a020481620 _2Uk
020			_a9781398603615 _q(paperback)
020			_a1398603619 _q(paperback)
020			_a9781398603639 _q(hardcover)
020			_a1398603635 _q(hardcover)
020			_z9781398603622 (PDF ebook)
035			_a(OCoLC)1260240770
040			_aYDX _beng _cYDX _erda _dDLC _dUKMGB _dOCLCO _dOCLCF _dIMD _dCLE _dDLC
042			_alccopycat
050	0	0	_aHF5415.1255 _b.B755 2022
082	0	4	_a658.8 _223
100	1		_aBrooks, Rebecca, _eauthor.
245	1	0	_aInfluencing shopper decisions : _bunleash the power of your brand to win customers / _cRebecca Brooks, Devora Rogers.
264		1	_aLondon : _bKogan Page ; _c2022.
300			_axx, 184 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographic references and index.
520			_aConstant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making.
650		0	_aBranding (Marketing)
650		0	_aMarketing.
650		0	_aAdvertising.
650		2	_aMarketing
650		6	_aMarketing.
650		7	_amarketing. _2aat
650		7	_aAdvertising. _2fast _0(OCoLC)fst00797511
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
700	1		_aRogers, Devora _eauthor.
776	0	8	_iebook version : _z9781398603622
999			_c1688 _d1688