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_aHF5415 _b.K636 2021 |
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| 100 | 1 |
_aKotler, Philip _eauthor _4http://id.loc.gov/vocabulary/relators/aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/n79105772 _1http://id.loc.gov/rwo/agents/n79105772 |
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| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. |
| 250 | _a18e [edition]. | ||
| 250 | _aEighteenth edition. | ||
| 264 | 1 |
_aHoboken, NJ : _bPearson Education, _c[2021] |
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_axx, 707 pages _bcolor illustrations _c29 cm |
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_aindex _bindex _0http://id.loc.gov/vocabulary/msupplcont/index |
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| 504 | _aIncludes bibliographical references (pages 639-679) and index. | ||
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_aMarketing _0http://id.loc.gov/authorities/subjects/sh85081333 |
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| 650 | 6 | _aMarketing | |
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_aArmstrong, Gary _q(Gary M.) _eauthor _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/n85313802 _1http://id.loc.gov/rwo/agents/n85313802 |
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