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925	0		_aacquire _b1 shelf copy _xpolicy default
010			_a 2024402070
020			_a9781473609587 _q(paperback)
035			_a(OCoLC)921166273
040			_aBTCTA _beng _erda _cBTCTA _dDLC _dOCLCQ _dUOK _dOCLCF _dOCLCA _dOCLCO _dOCLCQ _dOCLCL _dOCLCQ _dDLC
042			_alccopycat
050	0	0	_aHF5415 _b.D3523 2016
082	0	4	_a658.8 _221/eng/20230216 _qOCoLC
100	1		_aDavies, Eric _c(Marketing consultant), _eauthor.
245	1	0	_aMarketing in a week / _cEric Davies.
250			_aRevised, updated edition.
264		1	_aLondon : _bJohn Murray Learning, _c2016.
300			_a126 pages : _billustrations ; _c20 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aTeach yourself
500			_aOriginally published in Great Britain in 1992 by Hodder Education.
520			_a"'Marketing in a Week' is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all in action."-- _cProvided by publisher.
650		0	_aMarketing.
650		6	_aMarketing.
650		7	_amarketing. _2aat
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
758			_ihas work: _aMarketing in a week (Text) _1https://id.oclc.org/worldcat/entity/E39PCGGfQqktBbrj6t6fCFc49C _4https://id.oclc.org/worldcat/ontology/hasWork
830		0	_aTeach yourself books.
999			_c1686 _d1686