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| 001 | data | ||
| 005 | 20260322212112.0 | ||
| 008 | data | ||
| 035 | _a22902716 | ||
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| 010 | _a 2022439378 | ||
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_a020112877 _2Uk |
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_a9780357129463 _q(paperback) |
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| 020 |
_a0357129466 _q(paperback) |
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_a9780357129449 _q(loose-leaf edition) |
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| 020 |
_a035712944X _q(loose-leaf edition) |
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| 035 | _a(OCoLC)1273203204 | ||
| 040 |
_aCTX _beng _erda _cCTX _dDLC _dOCLCO _dUKMGB _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415 _b.P6584 2022 |
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aPride, William M. _q(William Morgan), _eauthor. |
|
| 245 | 1 | 0 |
_aFoundations of marketing / _cWilliam M. Pride, Texas A & M University, O.C. Ferrell, Auburn University. |
| 250 | _aNinth edition. | ||
| 264 | 1 |
_aBoston, MA : _bCengage, _c[2022] |
|
| 300 |
_axxii, 553 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 497-534) and indexes. | ||
| 505 | 0 | _aStrategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions. | |
| 650 | 0 | _aMarketing. | |
| 650 | 2 | _aMarketing | |
| 650 | 6 | _aMarketing. | |
| 650 | 7 |
_amarketing. _2aat |
|
| 650 | 7 |
_aMarketing. _2fast _0(OCoLC)fst01010167 |
|
| 700 | 1 |
_aFerrell, O. C., _eauthor. |
|
| 999 |
_c1682 _d1682 |
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