Principles of business : Entrepreneurship / Entrepreneurship The Editors at Salem Press. - [First edition]. - xvi, 387 pages : illustrations ; 26 cm. - Principles of business .

Includes bibliographical references and index.

Authentic leadership -- Brand management -- Business, ethics, & society -- Business forecasting -- Business planning & entrepreneurship -- Business strategy and policy -- Buyer behavior -- Community reinvestment -- Competitive strategy -- Conflict management -- Consumer & organizational buyer behavior -- Contract theory -- Corporate development: mergers & acquisitions -- Corporate financial management -- Corporate financial strategy -- Corporate leaders as volunteers -- Corporate strategy -- Creativity -- Current issues in entrepreneurship -- Decision making -- Direct e-marketing -- Disruptive innovation -- Entrepreneurial marketing -- Executive compensation -- Executive leadership -- Family business strategy -- Financial management in business -- Financing the corporation -- Forecasting techniques -- Human resources for the emerging firm -- Inclusive leadership -- Information, strategy, & economics -- Innovation leadership -- Intrapreneurship -- Launching new ventures through technology -- Leadership -- Leadership & motivation -- Managerial economics -- Mergers & acquisitions -- Mobile applications & business -- Negotiations -- New product management -- New ventures & the law -- Open innovation -- Organizational life cycle -- Personality traits of entrepreneurs -- Principles of advertising -- Product innovation -- Product life cycle -- Real estate entrepreneurship -- Risk management & insurance -- Servant leadership -- Small business taxation -- Social entrepreneurship -- Social media & businesses -- Stakeholder theory & analysis -- Strategic implementation -- Strategies & practices of family-controlled businesses -- Teams & team building -- Technological innovation -- Technological innovation & entrepreneurs -- Transformational leadership -- Types of business organizations -- Venture capital & entrepreneurial management -- Venture capital & the finance of innovation.

9781682176016 1682176010

2017278349


Entrepreneurship.
Entrepreneurship--Management.
Entrepreneurship.

HB615 / .P756 2017

658.421