TY  - BOOK
AU  - Moore,Mike
AU  - Thomas,Peter
TI  - Marketing multiplied: a real-world guide to channel marketing for beginners, practitioners, and executives 
SN  - 9780999774809
AV  - HF5415.129 .M66 2018
U1  - 658.8 23
PY  - 2018///]
CY  - [Boston, Massachusetts?]
PB  - Franklin Kennedy Press
KW  - Marketing channels
KW  - Marketing
KW  - fast
N1  - Includes bibliographical references and index; What is channel marketing? -- To, with, through, and for partner marketing -- The modern buyer's journey -- To-partner marketing -- With, through, and for partner marketing -- Putting it all together in a campaign -- Channel marketing maturity model -- The channel engagement framework -- Getting partners to engage -- Measure for success -- Troubleshooting your channel -- Hiring and motivating channel marketers -- The channel marketing tookbox -- Continuing development
ER  -