Moore, Mike  (Marketing consultant), <br/><br/>
Marketing multiplied :  a real-world guide to channel marketing for beginners, practitioners, and executives / 
Mike Moore, Peter Thomas. 
 - First edition. 
 - xii, 162 pages :  illustrations ;  22 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What is channel marketing? -- To, with, through, and for partner marketing -- The modern buyer's journey -- To-partner marketing -- With, through, and for partner marketing -- Putting it all together in a campaign -- Channel marketing maturity model -- The channel engagement framework -- Getting partners to engage -- Measure for success -- Troubleshooting your channel -- Hiring and motivating channel marketers -- The channel marketing tookbox -- Continuing development. 
<br/><br/><label>ISBN: </label>9780999774809 9780999774816 0999774816 
<br/><br/><label>LCCN: </label>2017964645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.<br/>Marketing.<br/>Marketing.<br/>Marketing channels.
<br/><br/><label>LC Class. No.: </label>HF5415.129  / .M66 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8