TY - BOOK AU - Kotler,Philip AU - Armstrong,Gary TI - Principles of marketing SN - 9780135766590 AV - HF5415 .K636 2021 U1 - 658.8 23/eng/20231120 PY - 2021///] CY - Hoboken, NJ PB - Pearson Education KW - Marketing KW - marketing KW - aat KW - fast N1 - Includes bibliographical references (pages 639-679) and index ER -