Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. 
 - 18e [edition]. Eighteenth edition. 
 - xx, 707 pages  color illustrations  29 cm 
 - 
<br/><br/>Includes bibliographical references (pages 639-679) and index. 
<br/><br/><label>ISBN: </label>9780135766590 0135766591 
<br/><br/><label>LCCN: </label>2024408268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing<br/>marketing<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2021 
<br/><br/><label>Dewey Class. No.: </label>658.8