TY  - BOOK
AU  - Davies,Eric
TI  - Marketing in a week
T2  - Teach yourself
SN  - 9781473609587
AV  - HF5415 .D3523 2016
U1  - 658.8 21/eng/20230216
PY  - 2016///
CY  - London
PB  - John Murray Learning
KW  - Marketing
KW  - marketing
KW  - aat
KW  - fast
N1  - Originally published  in Great Britain in 1992 by Hodder Education
N2  - "'Marketing in a Week' is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all in action."--
ER  -