TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9780357129463
AV  - HF5415 .P6584 2022
U1  - 658.8 23
PY  - 2022///]
CY  - Boston, MA
PB  - Cengage
KW  - Marketing
KW  - marketing
KW  - aat
KW  - fast
N1  - Includes bibliographical references (pages 497-534) and indexes; Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions
ER  -