Pride, William M. <br/><br/>
Foundations of marketing / 
William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University. 
 - Ninth edition. 
 - xxii, 553 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references (pages 497-534) and indexes. 
<br/><br/>Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions. 
<br/><br/><label>ISBN: </label>9780357129463 0357129466 9780357129449 035712944X 
<br/><br/><label>LCCN: </label>2022439378 
<br/><br/><label>Nat. Bib. No.: </label>GBC128888  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020112877  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing<br/>Marketing.<br/>marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P6584 2022 
<br/><br/><label>Dewey Class. No.: </label>658.8