Marketing / (Record no. 1690)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02936cam a2200493 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | data |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260322212113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | data |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 19600039 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017940029 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119365570 |
| Qualifying information | paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119365570 |
| Qualifying information | paperback |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)960090156 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDX |
| Language of cataloging | eng |
| Transcribing agency | YDX |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | BTCTA |
| -- | CCE |
| -- | CLE |
| -- | FM0 |
| -- | IG$ |
| -- | VP@ |
| -- | OCLCF |
| -- | SINLB |
| -- | ILC |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M36945 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McMurtry, Jeanette Maw, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | by Jeanette McMurtry, MBA, with Alexander Hiam. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing for dummies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2017] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 392 pages ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | For dummies |
| 490 1# - SERIES STATEMENT | |
| Series statement | Learning made easy |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01010209 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hiam, Alexander, |
| Relator term | author. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Learning made easy. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | --For dummies. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 925 0# - | |
| -- | acquire |
| -- | 1 shelf copy |
| -- | policy default |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | xm06 2018-05-01 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Springfield | Springfield | General stacks | 22/03/2026 | 658.8 | LOC-SPL-00033 | 22/03/2026 | 22/03/2026 | Books |