MARC details
| 000 -LEADER |
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| fixed length control field |
03901cam a2200529 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
data |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260322212112.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
data |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
data |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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data |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
23266126 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2023701267 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781400223305 |
| Qualifying information |
ebook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781400223299 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
1400223296 |
| Qualifying information |
(hardcover) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
pn |
| -- |
pn |
| Transcribing agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.13 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition information |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Creed, Greg, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
R.E.D. marketing : |
| Remainder of title |
the three ingredients of leading brands / |
| Statement of responsibility, etc. |
Greg Creed and Ken Muench. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
R.E.D. marketing : |
| Remainder of title |
the 3 ingredients of leading brands |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Relevance, ease, distinctiveness marketing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
[Nashville, TN] : |
| Name of producer, publisher, distributor, manufacturer |
HarperCollins Leadership, an imprint of HarperCollins, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2021] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xxi, 264 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 249-255) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction -- 1. Why we need R.E.D -- 2. Change your thinking, change your results -- 3. R.E.D. overview -- 4. Relevance mythbusting -- 5. Cultural relevance -- 6. Functional relevance -- 7. Social relevance -- 8. Easy to access -- 9. Easy to notice -- 10. Distinctiveness mythbusting -- 11. How to be distinctive -- 12. Distinctive campaigns -- 13. Distinctivemenss exercises -- 14. Making this work. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CMO and former CEO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success. Sidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible. Embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth! In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together they developed the R.E.D (Relevance, Ease, Distinctiveness) method. Its simple methodology does not require complicated terms and a PhD to understand. It's actually quite simple--marketing works in three very different ways: Relevance--Is it relevant to the marketplace? ; Ease--Is it easy to access and use? ; Distinction--Does it stand out from competition? Combining actual examples from Yum! Brands and other recognizable brands of every size around the world; the latest findings in marketing, neuroscience, and behavioral economics; and the authors' own experience marketing three different brands across 150 countries--your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing." -- |
| Assigning source |
Dust jacket. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Gestion. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketing. |
| Source of heading or term |
aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010209 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Muench, Ken, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
R.E.D. marketing |
| Place, publisher, and date of publication |
[Nashville, TN] : HarperCollins Leadership, an imprint of HarperCollins, [2021] |
| International Standard Book Number |
9781400223299 |
| Record control number |
(DLC) 2021932201 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origcop |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
ecip ebook |
| -- |
policy default |
| 985 ## - |
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| -- |
batchaccept/batch202306 |
| 985 ## - |
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| -- |
LC online resource |
| -- |
20230727 |